Umeindra

In business and leadership, trust is everything until it’s not. Betrayal doesn’t just hurt personally, it can derail careers, sink startups, and destroy professional relationships. Centuries ago, Niccolò Machiavelli wrote The Prince, a brutally honest guide on power and survival.

You’ve felt it before that subtle resistance when you share a new business idea, the backhanded compliments after a promotion, or the sudden silence when you start succeeding. Carl Jung, the famous psychologist, had a name for this, the Shadow.